Bengaluru: Metasports Interactive has secured $20 million in user acquisition (UA) funding from London-based growth financing firm Metica, marking a significant milestone in the company’s global expansion journey.
The funding will be strategically deployed to accelerate growth, strengthen marketing capabilities, and scale its flagship mobile cricket game, Hitwicket, across international markets.
The investment in Metasports Interactive is aimed at enhancing the reach and performance of Hitwicket, a competitive multiplayer cricket game that has already built a strong global footprint.
The company plans to utilize the capital to intensify user acquisition efforts and expand its presence in key global regions. Alongside the funding, the partnership includes a technology integration where Metica will deploy its proprietary platform to optimise in-game revenue performance, thereby improving the overall unit economics of the business.
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Founded by Kashyap Reddy and Keerti Singh, Metasports Interactive has established a robust player base of over 18 million users spanning 109 countries.
The company’s strong monetisation metrics, high player retention rates, and reliable user acquisition data played a critical role in attracting this funding from Metica.
With the new capital infusion, Metasports Interactive is targeting nearly 8x growth over the next 18 months, driven by AI-led targeting strategies, enhanced marketing investments, and continuous product innovation.
Commenting on the development, Kashyap Reddy, Co-Founder and CEO of Metasports Interactive, said, “With Hitwicket, our vision is to reach over a billion cricket fans globally and build a truly world-class gaming business from India. This partnership with Metica gives us the capital and the tools to move faster in international markets without diluting ownership. We’re proud to be among the first Indian gaming companies to access this kind of structured UA funding, and we see it as a model that can unlock real scale for studios with strong fundamentals.”
The funding model adopted by Metasports Interactive—user acquisition (UA) funding—is increasingly gaining traction in the global gaming and consumer applications industry.
As user acquisition continues to be one of the largest cost drivers for gaming companies, UA funding offers a non-dilutive, performance-driven alternative to traditional financing methods.
This model has already seen widespread adoption across regions such as the United States, Europe, and Southeast Asia.
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Phil Mohr, CEO of Metica, highlighted the rationale behind the investment, stating, “User acquisition funding is reserved for companies that demonstrate strong unit economics and repeatable growth. Metasports Interactive stood out because of Hitwicket’s ability to scale efficiently across both India and global markets.
We see a major opportunity not only to provide growth funding, but also to support growth through our technology by helping optimise in-game revenue to increase lifetime value. We’re excited to partner with Metasports Interactive as they build a globally competitive gaming business from India.”
The Metasports Interactive deal reflects a broader shift in the Indian gaming ecosystem, where companies are increasingly building globally competitive products, adopting data-driven growth models, and attracting international capital through innovative financing structures.
The partnership with Metica underscores the growing confidence of global investors in India’s gaming startups and their ability to scale sustainably.
About Metasports Interactive
Metasports is a mobile-first competitive sports gaming company building multiplayer sports games designed for long-term engagement and global scale. The company is the creator of Hitwicket, its flagship cricket multiplayer title launched in 2020, which blends deep, skill-based gameplay with mass-market accessibility.
